The agent doesn't just reply. It books, verifies, looks up orders, and completes tasks through the business tools and APIs you connect.
Official Tech ProviderPlatform · WhatsApp AI Agents
AI agents on WhatsApp. Beyond chatbots.
Deploy an inbound AI agent that answers, takes action, and hands off to your team when it should — on WhatsApp, and the same agent on phone, web chat, and browser voice. Choose your model, pay only for what you run, on your own WhatsApp Business account.
What you get
An agent that takes action.
The pieces a customer conversation on WhatsApp needs to be dependable — and to move the business forward.
When a conversation needs a person, the agent hands off on-platform with the full thread in view, so nothing is lost in the transfer.
The same agent handles WhatsApp, phone calls, website chat, and browser voice — with shared knowledge, tone, and escalation rules.
Watch conversations, connection health, message outcomes, and agent activity from one workspace instead of stitching inboxes together.
Reach customers where they already are — WhatsApp is used by 2.75 billion+ people worldwide — sent within Meta's policies.*
Give your team role-based access to the same business numbers, agents, and conversation history under one account.
No WhatsApp subscription. You pay for the messages and model usage you actually run.
*Outbound campaigns are sent at your direction, under your configuration, and within WhatsApp Business Platform policies and Meta’s messaging guidelines.
Why WhatsApp
Reach your customers where they already are.
WhatsApp is the world’s most popular messaging app — the natural place to answer, follow up, and sell without asking anyone to download anything new.
2.75 billion+
global WhatsApp users
Reach and engage on an omnipresent app
Meet customers on an app they open every day, with high delivery and read rates — no new app to install.
Streamline operations in one platform
Run rich, interactive conversations on WhatsApp itself — catalogs, forms, and quick replies, without extra tooling.
Engage with two-way conversations
Let customers ask and resolve in a real back-and-forth, handled by your AI agent and your team together.
01Pricing
WhatsApp usage pricing.
See every Vocily rate first, then estimate your monthly usage in INR or USD. There is no WhatsApp subscription or monitoring fee; Meta bills its own charges directly.
Complete Vocily rate card
Rates are per message or response.
LLM response
0.10¢–5.00¢
Choose the exact model in the estimator below.
Session message
0.05¢
Regular inbound or outbound messages, excluding templates and LLM responses.
Template message
Utility/Auth0.04¢
Marketing0.08¢
Meta charges are billed directly to your WhatsApp Business account.
No markup on Meta charges · no WhatsApp subscription
Monthly estimator
Estimate what you will spend.
Enter only the message types you expect to run. Template sends and LLM responses are separate categories, never charged twice by Vocily.
Replies generated by your selected model
/ month
Regular messages, excluding templates and LLM responses
/ month
Estimated monthly cost
Meta charges excluded
Language model · per LLM response
Optional comparison
Compare Vocily with WhatsApp alternatives.
Open only the providers relevant to you. The comparisons separate product shape from message costs and use public list prices as of July 2026; verify current competitor rates before relying on them.
Comparison · 02
Vocily vs Meta Business Agent
Meta's own AI agent on Meta's model — capable, but tied to Meta's messaging ecosystem.
Comparison · 02
Vocily vs Meta Business Agent
Meta's own AI agent on Meta's model — capable, but tied to Meta's messaging ecosystem.
Model
Vocily
Pick and switch the model per agent.
Meta
Its built-in model only.
Channels
Vocily
WhatsApp, phone, web chat, and browser voice.
Meta
WhatsApp, Instagram DMs, and Messenger.
Human handoff
Vocily
Hands off, and keeps the full thread in one workspace across every channel.
Meta
Hands off to a person on WhatsApp.
Cost comparison
AI usage
- Vocily
- $0.0010–$0.0500 / LLM response
- Meta Business Agent
- Commercial terms vary by rollout and account
- Difference
- not directly comparable
Monthly commitment
- Vocily
- $0 — pay-as-you-go
- Meta Business Agent
- Free entry and paid offers vary by rollout
- Difference
- check current offer
| Cost | Vocily | Meta Business Agent | Delta |
|---|---|---|---|
| AI usage | $0.0010–$0.0500 / LLM response | Commercial terms vary by rollout and account | not directly comparable |
| Monthly commitment | $0 — pay-as-you-go | Free entry and paid offers vary by rollout | check current offer |
Meta's announcement describes Business Agent across WhatsApp, Instagram DMs, and Messenger, with paid subscription offerings rolling out over time. Availability and commercial terms may vary by market and account.
Meta announcement ↗Comparison · 03
Vocily vs Twilio
A developer CPaaS with powerful messaging APIs. The building blocks are excellent; you design, build, and host the agent yourself.
Comparison · 03
Vocily vs Twilio
A developer CPaaS with powerful messaging APIs. The building blocks are excellent; you design, build, and host the agent yourself.
Agent
Vocily
A ready-to-deploy agent.
Twilio
Messaging APIs — the agent is yours to build.
Fee shape
Vocily
A fee on session messages only.
Twilio
A flat fee on every message.
Channels
Vocily
One workspace across channels.
Twilio
Omnichannel APIs you assemble.
Cost comparison
Session message fee
- Vocily
- $0.0005 / msg
- Twilio
- $0.005 / message (every message)
- Difference
- −90%
Template fee
- Vocily
- $0.0008 · $0.0004 + Meta
- Twilio
- $0.005 / message + Meta
- Difference
- −84% to −92%
LLM response
- Vocily
- $0.0010–$0.0500
- Twilio
- None — build and host your own
- Difference
- Vocily-managed
| Cost | Vocily | Twilio | Delta |
|---|---|---|---|
| Session message fee | $0.0005 / msg | $0.005 / message (every message) | −90% |
| Template fee | $0.0008 · $0.0004 + Meta | $0.005 / message + Meta | −84% to −92% |
| LLM response | $0.0010–$0.0500 | None — build and host your own | Vocily-managed |
“+ Meta” means Meta’s per-template WhatsApp fee. Meta bills it directly to your account; Vocily adds no markup on Meta charges.
Twilio publicly lists a $0.005 fee for each inbound or outbound WhatsApp message, with Meta's template charges added separately. Meta's fee varies by template category and recipient market; for India traffic, compare against the current Meta India rate card. Public figures as of July 2026 — verify.
Twilio rate card ↗Comparison · 04
Vocily vs Gupshup
A large enterprise BSP with broad channel and messaging coverage and its own bot tooling.
Comparison · 04
Vocily vs Gupshup
A large enterprise BSP with broad channel and messaging coverage and its own bot tooling.
Model
Vocily
Choose the model you want.
Gupshup
Bot and model options depend on the product and plan.
Channels
Vocily
WhatsApp, phone, web, and voice from one agent.
Gupshup
Multi-channel messaging.
Commitment
Vocily
Pay-as-you-go for WhatsApp.
Gupshup
Self-serve per-message pricing; enterprise terms may vary.
Cost comparison
Session message fee
- Vocily
- $0.0005 / msg
- Gupshup
- $0.0010 / session message
- Difference
- −50%
Template fee
- Vocily
- $0.0008 · $0.0004 + Meta
- Gupshup
- $0.0010 + Meta
- Difference
- −20% to −60%
LLM response
- Vocily
- $0.0010–$0.0500
- Gupshup
- Depends on the selected bot product
- Difference
- different packaging
| Cost | Vocily | Gupshup | Delta |
|---|---|---|---|
| Session message fee | $0.0005 / msg | $0.0010 / session message | −50% |
| Template fee | $0.0008 · $0.0004 + Meta | $0.0010 + Meta | −20% to −60% |
| LLM response | $0.0010–$0.0500 | Depends on the selected bot product | different packaging |
“+ Meta” means Meta’s per-template WhatsApp fee. Meta bills it directly to your account; Vocily adds no markup on Meta charges.
Gupshup publicly lists a $0.0010 platform fee for template and session messages, with Meta charges separate. Public figures as of July 2026 — verify.
Gupshup rate card ↗Comparison · 05
Vocily vs WATI
A WhatsApp shared-inbox suite with a built-in bot builder. Packaging varies by market, from PAYG in India to monthly or yearly plans.
Comparison · 05
Vocily vs WATI
A WhatsApp shared-inbox suite with a built-in bot builder. Packaging varies by market, from PAYG in India to monthly or yearly plans.
Commitment
Vocily
Pay-as-you-go for WhatsApp.
WATI
PAYG in India; Growth is available monthly or yearly.
LLM
Vocily
Pick the model per agent, pay per LLM response.
WATI
AI capabilities and allowances depend on the plan and add-ons.
Channels
Vocily
WhatsApp, phone, web, and voice.
WATI
WhatsApp-led omnichannel inbox.
Cost comparison
Session message fee
- Vocily
- $0.0005 / msg
- WATI
- PAYG or plan + message charges
- Difference
- plan- and market-dependent
Template fee
- Vocily
- $0.0008 · $0.0004 + Meta
- WATI
- Per-message charges + Meta
- Difference
- usage-based
LLM response
- Vocily
- $0.0010–$0.0500
- WATI
- Built-in AI allowance varies by plan
- Difference
- model choice
| Cost | Vocily | WATI | Delta |
|---|---|---|---|
| Session message fee | $0.0005 / msg | PAYG or plan + message charges | plan- and market-dependent |
| Template fee | $0.0008 · $0.0004 + Meta | Per-message charges + Meta | usage-based |
| LLM response | $0.0010–$0.0500 | Built-in AI allowance varies by plan | model choice |
“+ Meta” means Meta’s per-template WhatsApp fee. Meta bills it directly to your account; Vocily adds no markup on Meta charges.
WATI offers PAYG in India and monthly or yearly subscriptions. Prices, included usage, and message charges vary by market and billing cycle; check WATI's current rate card before comparing.
WATI pricing guide ↗06Decision
An honest read on the trade-off.
Meta or a BSP may fit if…
- You want the simplest setup inside one vendor's own ecosystem.
- A built-in model or a simple bot is enough, and WhatsApp is the only channel you need.
- You have the engineering capacity to build and host the agent yourself.
Vocily fits better if…
- You want to choose the model and see a published price for every LLM response.
- You need one agent across WhatsApp, phone, web chat, and browser voice.
- You want on-platform human escalation, live monitoring, and multi-user access.
- You'd rather pay-as-you-go, with Meta billing its charges directly and no markup on Meta charges.
Connect to Meta
You connect your own WhatsApp, on your own account.
Vocily is an official Meta Tech Provider. You bring your WhatsApp Business Account and Vocily connects on top of it — so you keep your number, your account, and your billing relationship with Meta.
Bring your own account (BYOX)
Connect your existing WhatsApp Business Account and phone numbers. You stay the owner of the account, the numbers, and the data.
Connect in a few clicks
Sign in through Meta's Embedded Signup and authorise Vocily — or bring your own credentials: a token you paste, or your own Meta app.
Meta billing stays yours
Meta bills its WhatsApp charges directly to your own account. Vocily adds no markup on Meta charges.
Controls & visibility
What a dependable WhatsApp deployment needs.
The customer sees a natural conversation. Your team gets the controls and visibility to run it responsibly.
4-in-1
One agent across WhatsApp, phone, web chat, and browser voice.
100%
Thread visibility — every message's delivered, read, or failed state.
0
Lock-in — pick your model; keep your numbers and WhatsApp Business account.
Shared behaviour
Conversation routing
Each inbound chat reaches the right agent, with knowledge, tone, tools, and escalation shared across channels.
Delivery state
Customer threads
Full history with sent / delivered / read / failed state, so the agent always replies in context.
Opt-out aware
Customer controls
Opt-outs, rate limits, and channel-specific policies keep automation respectful under bursts of load.
Live monitoring
Team visibility
Connection health, number assignments, and failed messages surfaced with clear recovery context.
One contact
Customer identity
Every conversation stays attached to one contact thread across messages and return visits.
Support · follow-up
Channel fit
Support, follow-up, and qualification — WhatsApp where async messaging is the natural next step.
Common questions
What teams ask before they switch.
Meta's agent runs on Meta's own model across WhatsApp, Instagram DMs, and Messenger. With Vocily you choose the reasoning model per agent and pay per LLM response, run the same agent across WhatsApp, phone, web chat, and browser voice, and get live monitoring, multi-user access, and on-platform human escalation.
Keep reading